Writing a book is a personal journey for most authors, and as a result, they take their book's success (or not) personally. Getting it right with every detail matters if you're writing a book. How you publish is one of the most significant factors, and whether you want calendar printing or are publishing a photo book, the quality is essential. Digital printing has made short runs economically feasible and, taken to the extreme, can produce single copies with print-on-demand. Classic offset printing is the most economical choice for printing 2,000 copies or more. Which you choose depends on your book's sales prospects.
You can also consider trim size options. Weighing the interest that a unique size could spark versus the need to make your book usable is essential. The goal is to intrigue your target readers while keeping your book's size understandable. The same goes for the binding. Depending on your book's use, you can choose hardcover or paperback, but also consider people's convenience. For example, a lighter-weight softcover binding would be appropriate if it will be carried frequently. Consider a hardcover if you're selling for a higher price and want a stately appearance. Or offer people both choices.
If you're thinking about print-on-demand, there's no doubt it's a popular option for self-publishers. But like anything else, there are advantages and drawbacks. The advantage is a company takes book printing and order fulfillment off your hands. The downsides are loss of profit margin and customer data (you can't build an email marketing list when another company keeps your customers' addresses) and potentially long waits for order fulfillment during busy periods. If you're about to forecast your sales volume, going with a traditional printer might be a better idea; you'll also boost your profit margin.
If you're thinking broadly about profitability connected to your book, you may want to sell and ship other merchandise with it. If yes, going with a book printer and order fulfillment house is your best bet. With your book orders, they can pack and ship items like t-shirts, mugs, caps, bags, etc.. It is an excellent way to increase your revenue, build loyalty among your fans, and get free advertising – when people wear your t-shirts, others see them and get the message. It's all part of exploring your options and becoming a successful author. Regardless of your goals, there are opportunities when you print a book.
Company Name: Acutrack, Inc
Address: 350 Sonic Ave, Livermore, CA 94551
Phone Number: 888-234-3472
