Today, Alter’s Gem Jewelry is lead by Brian Alter, the third generation of industry leadership and innovation.
Keeping pace with the dynamic retail jewelry market, Alter's now maintains a corporate show division, expanding its reach beyond the limits of southeast Texas and southwest Louisiana.
This division performs over 100 charitable fundraising shows benefitting hospitals and auxiliary organizations across the country like Children's Miracle Network.
Nearly 100 years after Morris Jacobs pulled himself up from disaster with grit and determination, Alter’s Gem Jewelry continues to thrive and looks forward to the future and passing on the traditions of excellence to the next generation of jewelers in the Alter family.