Berani Jewellery Design has managed to do just that with its unique brand of comfortable elegance.
The store, owned and operated by husband and wife team Saro and Stefanie Der Haroutiunian, is contrary to many luxury retail stores where the intimidation factor is large.
Berani invites the client in with a custom design that blends sophistication and warmth – not to mention salespeople who smile. “We know it can be intimidating when you first walk into a jewellery store, but we want to do things in a different way,” says Stefanie. “We want customers to get an inviting feeling when they walk into the store.”