In a world where motorcycling has become an integral part of human life, there are motorcycle dealers that are merely present in the marketplace, and there are others who have set themselves apart from the rest in becoming “destination” dealers. A destination dealer has become known to many as a ride’s final destination that encompasses tremendous views along its route of travel. Founded in 1961Cox’s Harley-Davidson® of Asheboro is the oldest family owned dealership in North Carolina.