Larry Wheels, born Larry Williams in 1994 in the Bronx, rose from a chaotic childhood to become one of the biggest names in strength sports. Known for breaking powerlifting records and transitioning into bodybuilding and strongman, Larry built his brand through raw lifts, viral YouTube videos, and honest transparency about his steroid use. By 2025, his estimated net worth sits around $1.7 million, with income streams coming from YouTube, Instagram, brand sponsorships, merchandise, online coaching, and his One Gen Gym in California.