The main hub for Air France Corporate Office operations, strategic choices, and worldwide administration is the airline's corporate office in Paris, France. It manages the airline's business development, marketing, financial, and customer service operations as a member of the Air France-KLM Group. The office is in charge of putting policies into place that guarantee excellent passenger service standards, encourage innovation, and improve operational efficiency. As a pioneer in international aviation, Air France keeps pushing the boundaries of sustainability, technology, and connectivity, which helps explain why it is a major force in the world airline market.