The global Epsom Bath Salts Market size was USD 2.31 Billion in 2021 and is expected to register a revenue CAGR of 3.2% over the forecast period, according to the latest report by Reports and Data. Revenue growth of the market is expected to be driven by growing mental stress levels in working population.
Bath salts are used as an easy way to treat mental and physical health ailments. Bath salts, which are commonly made up of magnesium sulfate or sea salt, dissolve easily in warm bath water and are used for stress relief, body aches, and pains. In addition to relieving muscle pain and stiffness, arthritis, circulation problems, headaches, and anxiety, bath salts also relieve other skin conditions such as eczema, dryness, and itching. Studies show there is a slew of mental health benefits associated with taking a relaxing bath. Therefore, Epsom salt is usually used for detox baths. Minerals in detox baths aid in removing toxins from the body in order to improve health and relieve stress. The working population prefers Epsom bath salts since it contains magnesium, which boosts brain neurotransmitters that promote sleep and reduce stress. Furthermore, magnesium increases melatonin, a hormone that promotes sleep. These factors are expected to boost revenue growth of the market.
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Top Profiled Companies in the Global Epsom Bath Salts Market Report:
Henkel AG Co KGaA, Unilever plc, L'Occitane, Bathclin Corporation, Paul Hartmann AG, Borghese Inc., Kao Corporation, Dadakarides Salt SA, Soothing Touch, and Cornish Sea Salt Company Ltd.
Major Driving Factors of Epsom Bath Salts Market
- Increasing consumer focus on self-care: With the growing awareness about the importance of self-care and relaxation, consumers are actively seeking products that help them unwind and rejuvenate. Bath salts, known for their therapeutic properties, have gained popularity as a part of self-care routines, driving the demand for these products.
- Rising disposable income: As disposable income levels increase in many parts of the world, consumers have more purchasing power to spend on luxury and indulgent products. Bath salts, often considered a premium and luxurious item, have witnessed increased demand due to the willingness of consumers to invest in high-quality self-care products.
- Growing awareness about the health benefits: Bath salts are known for their potential health benefits, such as soothing sore muscles, improving blood circulation, relieving stress, and promoting relaxation. As more people become aware of these benefits, there is a growing demand for bath salts as a natural and holistic remedy for various ailments.
Key Regional Markets Covered in the Report:
- North America (U.S.A., Canada, Mexico)
- Europe (Italy, U.K., Germany, France, Rest of Europe)
- Asia Pacific (India, China, Japan, South Korea, Australia, Rest of Asia Pacific)
- Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East Africa)
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Further market segmentation
Product Type Outlook (Revenue, USD Billion; 2019-2030)
- Bolivian Salt
- Dead Sea Salt
- Epsom Salt
- Himalayan Bath Salt
- Others
Form Outlook (Revenue, USD Billion; 2019-2030)
- Powder
- Granular
- Coarse
- Others
Application Outlook (Revenue, USD Billion; 2019-2030)
- Therapeutic
- Aromatherapy
- Home Care Bath Care
- Fertilizer
- Others
Key Takeaways of the Global Epsom Bath Salts Market Report:
- A comprehensive overview of the global Bath Salts industry.
- Accurate market projections in terms of market size, share, and volume.
- Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
- Deep-dive analysis of the upcoming market trends.
- Qualitative and quantitative analyses of the global Epsom Bath Salts Market.
- Elaborate study of the leading regional markets in the global Epsom Bath Salts Market.
- Complete overview of the market’s competitive landscape.
- Brief look at the company profiles and portfolios.
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