Market Research Future Insights:
The market for magnetic eyelashes is anticipated to grow at a CAGR of 6.39% and reach USD 1.04 billion by 2032.
The appearance of eyelashes can be improved by using magnetic eyelashes. Magnetic eyelashes are fake eyelashes worn to thicken the upper and lower lash line and define the eyes. Self-apply magnetic eyelashes are available. The lashes' magnetic components—as their name would imply—help them adhere to the natural eyelashes. In general, the product can be divided into two categories: strip lashes and individual lashes. While individual eyelashes must be applied individually, strip lashes are worn directly over the eyelashes. Globally, magnetic eyelashes come in a large range of patterns, hues, lengths, and material types. One of the main elements impacting the magnetic eyelashes market's growth is the expanding trend of emphasising the lash line to make it appear more defined.
In order to maintain a natural lash line, magnetic eyelashes are made up of practically invisible magnets that are positioned along the lash lines. The demand for magnetic eyelashes has also increased as consumers' disposable money rises. Additionally, because magnetic eyelashes are so convenient to use, they are often used by working women. E-commerce sales have surged as a result of technological advancement. Wide ranges of products being offered to consumers as options might be considered as a great chance to increase market share for magnetic eyelashes through online or e-commerce distribution channels. Global internet retail statistics reveal a sharp rise in e-commerce sales in industrialised nations including the US, UK, China, Norway, and others. Among the primary nations that participate in the online sale of magnetic eyelashes are the UK and China. The rising sale of things online is also being driven by the availability of products at discounts.
However, throughout the anticipated period, market expansion is anticipated to be constrained by rising demand for permanent natural eyelash extensions. The natural eyelash extension is seen as a rising fashion with the change in fashion statements around the world and the acceptance of new fashion trends. Women increasingly choose permanent eyelash extensions over magnetic eyelashes because of how difficult it is for them to apply magnetic eyelashes due to their hectic lifestyles. Additionally, the loss of eyelashes is increasingly becoming a deterrent. As a result, the market for magnetic eyelashes may be hampered by the trend toward permanent eyelash extensions.
Market Segmentation:
By Material Type
The market for magnetic eyelashes has been segmented into silk, mink, and other categories based on material type. In 2022, the silk industry held the biggest market share. Silk magnetic eyelashes are incredibly lightweight, cosy, and durable. They also produce a beautiful and natural appearance.
By Color
The market for magnetic eyelashes has been divided into three colour categories: black, brown, and coloured. The coloured segment is predicted to have the highest CAGR of the three during the forecast period, at 6.92%. Different shades of coloured magnetic eyelashes are available. They come in either a single colour or a mix of two or three hues.
By Distribution Channel
The market for magnetic eyelashes has been divided into store-based and non-store-based segments depending on distribution channel. Supermarkets hypermarkets, specialty shops, and other retailers make up the remainder of the store-based segment. Given that magnetic eyelashes are sold most frequently through these channels, the supermarkets hypermarkets sub-segment is anticipated to be the largest. Additionally, the distribution of magnetic eyelashes is heavily reliant on niche shops.
Key Players:
The leading key magnetic eyelashes market players are as follows:
Ardell Lashes Beauty (US)
Ulta Beauty, Inc. (US)
ESSYNATURALS (US)
Arishine Beauty (US)
KISS Products Inc. (US)
Acelashes (US)
Emeda eyelash Company (China)
com (UK)
Vassoul (US)
MoxieLash(US)
Regional Analysis:
The market for magnetic eyelashes has been segmented into four geographic markets: North America, Europe, Asia-Pacific, and the rest of the globe. In 2022, Europe held the greatest market share with 38.81% of the total. From 2023 to 2032, Asia-Pacific is anticipated to develop at the fastest rate.
Europe Market
In 2022, the market for magnetic eyelashes in Europe held the largest proportion of the global market, and this pattern is anticipated to hold during the forecast period. The modernization of consumer lifestyles has a significant impact on the market's expansion. Consumer awareness of the daily use of magnetic eyelashes has increased, which has boosted their sales in European nations.
Asia-Pacific Region
It is projected that Asia-Pacific will be a lucrative market for magnetic eyelash producers. The market for magnetic eyelashes in Asia-Pacific is predicted to increase favourably as a result of the rising popularity of beauty items in developing nations and rising per capita disposable income. The sale of magnetic eyelashes in Asia-Pacific is projected to grow as consumer spending on cosmetic items rises.
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