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DOOH stands for "Digital Out Of Home" advertising. It refers to digital advertising displays that are placed in public spaces like malls, airports, bus stops, and billboards. Unlike traditional static billboards, DOOH screens can display dynamic content, including videos, animations, and real-time information, making them more engaging and impactful for viewers. This form of advertising leverages digital technology to reach audiences in high-traffic areas and can be targeted and updated remotely, offering flexibility and effectiveness in modern marketing strategies.
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